For a leading Istanbul faux leather textile house, Böler was asked to do the interior design concept and application, as well as the display system, for three trade fair booths. From a distance down the aisle, visitors were attracted by a solid sculptural wall made from Penche’s own product, however, from close up, the booth turned out to be open and transparent. Böler also art directed the company’s new corporate identity and designed key aspects of the visitor experience like the goody bags.